How Choose the Best Colors for Web Design
The right choice of color for the design of a new website is not an easy task, it is one of the most difficult decisions, since it depends not only on being aesthetically harmonious, in order to achieve a visual impact in our visitors, but the most important thing is that it helps to catch them and correctly communicate the message in order to generate a unique corporate identity and differentiated from the competition. As a rule it is advisable to choose between three and five colors at most, for the design of a website.
Consumers on the big surfaces like supermarkets, hypermarkets or large stores, are heavily influenced by the arrangement of products in the aisles and shelves and even by the ambient music they listen to, these elements are used sales strategies to influence The desire to buy. Also, visitors on the internet are also likely to feel very influenced by the colors which helps visitors stay longer inside and influence to make purchases or request services.
The correct choice of color is according to the target audience to which the business will be directed, it is therefore very important to follow a study of consumer preferences. If the intention is to get the best business opportunities, and therefore more sales for your website, it is necessary to put the project into the hands of a multidisciplinary team that is responsible for making a website seller, as it will have the greatest guarantees that the choice of color, will have a qualified expert in design to generate the image and create brand for your company.
According to consumer preference studies, color may respond to phobias, affects and inclinations of the general public, but also to trends in a particular country, because sometimes these tendencies are the product of cultural and affective patterns.
It is according to these studies as one came to determine that the luminous colors transmit activity, while the means influence and provoke reflection.
How to choose colors.
With colors, as with many other things, the less the better, that is, the less is more. The ideal is to choose between three and five colors for a design or a section of the website if you want them to be different, however if your company already has a corporate image, and you want to build a strong brand identity, you should use for the design of the website several shades of the colors of your logo or brand in order to strengthen the corporate image to make it unique and differentiated from the competition.
The colors and the target market.
You must ALWAYS consider that the colors for the design of your website are never based on your favorite colors, you must choose the colors according to the target market to which you are going. In any case you have to be very careful with the connotations of the colors and mold them to the target audience that your business hopes to attract.
For example most hotels web pages are based on the colors white, blue, black or green, also some warm colors to generate comfort in the visitors. Banks and institutions related to finances are usually blue, while restaurants are very often red and orange.
Next I will show you a guide that will help you to make the best selection, with each of the colors, what they represent and how they influence the minds of the majority of visitors to web sites.
Black.
It is a color that represents elegance, distinction, sophistication, luxury and power, as long as this well combined, however is not considered convenient to use as background for a web, as it decreases readability. Except for the main page and only in very special situations.
Gray.
Gray represents calm, neutrality, logic, sophistication and futuristic themes, it is a color that lacks emotions. For web design is recommended for sites related to industries and technology.
Red.
This color represents energy, excitement, masculinity, passion, seduction, urgency and danger. People prone to red tend to be extroverted, dynamic and active, very prone to action. It is not recommended for a website except for places such as restaurants or in cases where immediate action is desired, with very casual designs and aggressive tones that diminish its effect. As connotations this is very associated with aggressiveness and retention, so some of its applications in web design are: advertise energy drinks, cars, motorcycles, sports and risky activities.
Blue.
It represents calm, confidence, stability, security and peace. It is one of the most recommended colors in web design, which can almost be considered institutional, causes people to feel relaxed and willing to accept new situations and influences. It is ideal for products related to finance, cleaning, and everything related directly to the sea, water, sky and air.
Orange.
The orange color represents kindness, creativity, and enthusiasm, is visually very shocking and can sometimes be considered aggressive. It is very useful for capturing attention and highlighting the most remarkable aspects of a web page. Recommended for youth style websites, its triggers are the effusion, activity and all the values of youth. It is also a highly recommended color to make a call to purchase action or to get a subscription to a newsletter.
Green.
It is a color that represents hope, money, wealth, health, youth, tranquility and nature. The greatest influence they exert on people is tranquility. Highly recommended for websites that want to sell ecological products or services, outdoor activities, tourism and gardening.
Purple.
Violet represents royalty, wealth, success and wisdom, however you should keep in mind that in Latin America and Thailand purple is a color related to mourning and death. Recommended for websites related to beauty products, or anti-aging also for web of artistic trends, as well as those related to mystical studies, is a color that helps to generate calm in visitors.
Yellow.
The yellow color represents youth, joy and optimism. Recommended for websites that develop innovative products that break with established standards, this color denote the intellectual aspects and learning. Its use is recommended to attract attention, however it is a color that must be used with great care as it also generates tension in the eyes of visitors.
Pink.
This color is associated with the sweetness, sensitivity and femininity and perhaps for this reason it is used in webs related to women, young girls and children.
Conclusion:
On the internet, users are very likely to feel very influenced by color, regardless of whether it is an online store or a corporate website, if your intention is to get the best business opportunities, and therefore sales for your company, is very important that the selection of colors for the design of your website is never based on your favorite colors, you must choose the colors according to the target market to which it is directed, so my advice for the choice of colors more appropriate, no failing the design and the best thing for your project, is to put your company in the hands of a Specialists Team in Web Design in London that is responsible for choosing the best colors and the most professional design that helps the web page of your business is a selling site. Omar Jareño.
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About Omar Jareno
Director/Founder At SEO & Design Ltd
Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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