How to Catch Your Visitors and Turn Them in Customers
How to Catch Your Visitors and Turn Them in Customers
Attracting and catching visitors to become customers is one of the big problems of entrepreneurs and SMEs with business on the internet, it is no use increasing traffic to your website if you are not really able to capture and maintain the attention of their visitors and then turn them into customers.
If your online business is not prepared to capture the attention of your visitors by giving them exactly what they are looking for, they will go irremediably to your competition, without even seeing, that what they are looking for is there for them and you have it in your deal. That is why if you fail to attract and keep the attention of your visitors and potential customers, it will be impossible for them to buy your products or services.
Here are seven tips, very easy to apply to “catch” your visitors in your marketing funnel and keep them literally “hooked” to your messages, so you can turn your visitors into customers.
1. Optimize speed.
Load time is one of the biggest enemies of online business. It is proven that the first few seconds are crucial to arouse interest or rejection of your visitors, so the website load speed has a huge impact on conversion rates. If you want to capture the attention of your visitors, you must optimize the images and make all the correctives that are necessary to improve the speed for your website to load in a few seconds, before your visitors get bored waiting and, simply go to the page competition. Large e-commerce companies like eBay and Amazon know this and do their best to make their sites have the highest speed. Keep in mind that the speed of access is so important for the conversion that for every second of delay on your page, there is a 5 to 7% decrease in the conversion rate.
2. Capture the email of your visitors.
No matter how much traffic your website receives, it is proven that most visits are lost and will never return again. This is because it is necessary that these visitors return several times until finally they can be converted into customers. It is useless to increase the traffic of visits to your website if in the end you will lose most of those new visits you receive because your website is not able to capture them and put them in your marketing funnel. For this reason it is extremely important to have a strategy of recruiting subscribers, for this you must put a subscription form to your email newsletter in the sight of your visitors to capture your email. In this way you will be able to maintain permanent contact with new visitors, send them emails with their latest posts, updates, promotions and offers of their products or services. These emails will make your visitors return to your website again and again until they finally become visitors to customers.
3. Highlight the new and important.
It is necessary that visitors to your site can quickly find what they are looking for and see “Whats Up Here For Me” (WUHFM). Put the newest and most important products, services, or content at the top of your website, so that these are the first things your visitors see and can “catch” your attention.
4. Do not distract them.
You should avoid any leaks from the visits you receive, so you should never distract them from their goal of turning them into customers. If you want your visitors to know what you have for them, you should help them stay focused on the products or services you have in your internet business. If you are promoting your website with SEO or PPC positioning, you are doing content marketing and everything possible to get qualified traffic, then you should never distract your target audience, you should avoid putting too many links from other websites, which may be one temptation and the exit door to leave your business, this way will avoid the escape of visitors. After all, does not it seem absurd that on the one hand you want to attract visitors interested in your products or services and for another who is sending them to other websites?
5. Make the buying process easy.
Display the shopping cart or system. Show prices clearly before your visitors decide to buy, and use an intuitive and easy to use shopping system.
6. Focus on a sales proposal.
If, through your email newsletter, you are sending your visitors and prospects a link to the landing page of a sales letter and your goal is to sell a product or service, then each element of your sales letter should support that core objective . If you launch a promotion you should focus on a single goal, in a single conversion. Do not ever make the mistake of including different promotions or offers for different products or services in the same mail. This is the worst strategy you can use, as it will only confuse your subscribers and potential customers.
7. Build trust and credibility.
In online business it is very important to generate the maximum confidence and credibility. Trust is a key element and vitally important to the success of your business on the internet. Visitors only return and purchase on websites they generate trust. That is why it is very important that you include the following sections:
a) Privacy policy.
In which you clearly state that the information you receive from your subscribers and customers will be safeguarded.
b) A contact form.
You must provide and facilitate to all your visitors a contact form in which they can send their questions or doubts, quickly and easily.
c) Customer service.
In addition to a contact form, you can also put a customer service system to respond immediately to any questions you may have regarding your products or services, in this way you can eliminate the impersonal nature of websites and give you a touch more human. An online chat to offer support can greatly help visitors to be “caught” and then converted into customers.
d) About us/Where we are.
It is surprising how many sites and businesses on the internet lack information about the owner or person in charge of the business, which gives a totally negative first impression. Demonstrate that you and your staff are real people, show your visitors that there are real people in your business, providing details of you and your staff, showing photos of your team, physical location, contact information such as telephone, fax and email. Add all these sections to your site and make it easily accessible to everyone at any time and on every page your website is made up.
e) Testimonials.
Including testimonials from your satisfied customers is a powerful tool that can give a big boost to the sales of your company’s website. It is a way to build trust and credibility in your business because it can show evidence of the value of your business and convince new customers to join your happy customer community.
Conclusion:
The website of your company needs to be able to “catch” and keep the attention of visitors and potential customers, before they irremediably leave their competition. That is why it is very important that your visitors can quickly find that what they are looking for, the very famous and known “Whats Up Here For Me” (WUHFM) is on their website. If you launch these tips, you will catch your visitors in your marketing networks and you can turn them into customers. Omar Jareno.
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About Omar Jareno
Director/Founder At SEO & Design Ltd
Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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