Getting quality links that generate qualified visits is one of the main concerns of internet companies, especially for small businesses, SMEs and entrepreneurs, who, unlike large companies with large budgets, do not have sufficient economic support and media to advertise, nor a deep brand knowledge.
By contrast, large companies have the journalistic support that almost naturally drives the business, either in the form of interviews or with mentions in the media, which sometimes help to generate a snowball effect around To a product or a service, which generates a lot of noise and links with almost immediate traffic.
However the big companies in the sector have a great disadvantage that their business does not have: “agility”.
When it comes to SEO, small business has a huge advantage, because all the changes that you want to carry out the big business of your competition, take your time. Meetings of administrators, lawyers, shareholders, signing commitments, is a really complicated environment in which to engage seriously SEO activities.
It happens just the opposite in the small business that can move very quickly, since there will surely only be one or two people in the decision making, so you should use this to your advantage.
Ask yourself these questions that will serve as a self-analysis:
A. Can your business react fast to the latest news before the big news can do it? B. Can you quickly gain ground on new consumer trends and post relevant information on those trends before anyone else does? C. Are there aspects of your industry or industry where speed is essential?
If your answer is positive then you are on the right track, but then you will be wondering: How to Get Quality Backlinks? If you use the right strategies, you can get quality links that give qualified visits to your website, then I’ll give some of them:
1. Stay Informed.
Keeping up with the online marketing strategies that your main competitors are using is mandatory. You should be hunting for new trends in your niche market, sign up for Google alerts, stay informed. Google alerts can be used in two ways. The first one will help you be the first to give the go-ahead and place you not only as a leader, but also help you get quality links to your website, which will give you more relevance in the searches of your prospects before Google . The second is that with the alerts you will be able to inform yourself what content your competitors are publishing which will help you stay up to date with the latest trends in your target market.
2. Analyze the links of your competition.
Doing a bit of espionage with guerrilla marketing is not bad at all in order to get relevant links, look at the links of your competition, find the links that link to those sites, use tools such as Alexa or Moz and then do a list of all the websites that provide quality links and not junk links, analyze and try to see what your competitors did to get these links.
Copy and, if possible, improve the strategies you used, you will be surprised to see how some links are needed in order for your site to rank well, especially in specific areas.
3. Build links relevant to your industry.
Include your website in the directories of your target market, in local or regional business organizations, to find any of these sites, just use Google and search, then you must add your URL. Also a good and interesting option is to publish your ads on free classified portals, as long as they allow you to include the web address of your company.
4. Develop information sites.
Try to create information sites in your market, target, cover areas where no one else is covering them. Think of small niches. It is becoming more complicated to make other sites voluntarily link to purely commercial sites.
However if you are one of the few sources for a particular type of information, it will most likely support your visitors and your competition will link to your site. Try not to compete head-on and directly with the larger operators. Redefine yourself in your niche until you can make a unique and differentiated offer.
A good strategy is to consider adopting an editorial strategy that has a non-commercial angle. Develop if necessary, a second website. It is much easier to get links to sites that have utility beyond the sale of a product or service. Once the site you have developed has gained fame and prestige, you can add your own advertising or link to your company website or online store.
5. Develop and promote your content of value.
Regularly write high value articles that are directly related to your target market. Google needs to give its users “the best and highest quality of information” with relevant content that users are looking for with this strategy will be able to develop content that Google loves and can improve their positioning in the searches.
You should promote your content of value in sites related to your niche market. To do this you should contact bloggers, webmasters or websites that are regularly sending valuable information to your readers, offer them your content of value in exchange for a direct link to your article so you can get more visibility for your company.
6. Make press releases.
Issue press releases when you have relevant information from your target market to share. Make a list of the best web pages of your industry or industry and try to get a link from them. Perhaps you can offer them something in return, such as writing an article.
7. Contact local or regional newspapers.
Local newspapers and news sites are always looking for news of local interest, unlike newspapers with national circulation, the barrier to accessing them is usually lower, but the link that your business can get can be very valuable.
Is there any aspect that could generate interest in your business? or maybe there is some way you can get involved in your community that might lead local reporters to write a story about your company?
You could write press releases with a local focus and try to build rapport with local journalists. It could also be offered and made available as a spokesperson for a specific topic of interest, so in the future when they need the opinion of an expert they will count on you.
8. Write testimonials.
Your you are customer of a product or service that is related to the target market of your company has a very high possibility of being able to obtain a link in exchange for a testimony. Writing a quality testimonial is an easy method to also earn quality backlinks for your online business.
9. Offer and give value.
Think about what you can create and give visitors to your niche market, develop programs and gift gadgets and put your links on them, this strategy is very important especially if your competitors are charging for the same thing. Offer your gifts to other websites for free downloads that can provide you with more opportunities to get links and therefore more relevant visits.
Many sites that are dedicated to the design of web pages often give templates to their visitors, design templates and put their link at the bottom of the page. Use your creativity, motivate and develop your imagination that will most certainly be useful to create gifts that add value to your business.
My best tip is to prepare, learn and study everything you need on internet business development, especially online marketing, so you can use the right strategies that will help you get quality links that bring qualified visits to your website to make it stronger and more profitable. You will not need a big budget to put these strategies in place, just the willingness to work. Omar Jareno.
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Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK.If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.