Most of the searches that users perform on the internet using Google and the purpose of this search engine, is to offer its users “the best and highest quality” information they are looking for. That’s why Google rewards websites that offer that quality information, giving them the top positions in the search results.
To Google the relevant and quality content “makes you crazy and you are very appetizing” so the content is a very important part to develop in a website, in order to get the most qualified visits.
We must not forget that Google is doing most of the information searches of the network and that is where the largest number of qualified visitors come who are looking for information on the topics that interest them and products or services.
That is why it is very important to develop quality content, as original as possible, the more original, more unique or more innovative the content you develop, the more likely you will be able to get viral links from other websites, that is, the posts that you publish by its original or innovative approach, are linked by other websites.
If you need to improve your SEO position and appear in the first results of organic searches to increase the number of visits coming from Google, you must increase the value of both the Home and each internal website of your website to the maximum, but Everything should focus on generating only very high quality content, and never, read it well, NEVER use fill content, that is why, whenever you develop your content, you have to discern and know how to separate the grain well from the straw.
At this point you will be wondering, then How to generate quality content that Google loves? You do not have to reinvent the wheel, you just have to follow certain steps that will help you to make Google “stuck” and “madly in love” with its contents.
The first thing you should keep in mind when writing a post is that:
1. The content should be “HIGHLY Relevant”.
Increase the quantity and quality of the contents of your website, for this you must write articles, and edit your newsletter with information that is directly related to your niche market, this ensures that visitors who read your posts are also your prospects interested in buying your products or services.
2. Must have a “CRUSHING Headline”.
A good headline depends on arousing the interest of your visitor in reading your articles or posts, it is not enough for a title to be a key phrase like the typical keywords used in anchor text in link building strategies such as for example: SEO Specialist in London UK. You must also take into account that the headline is the hook, the bait that will arouse interest in reading the post and is precisely this title “the gateway” to the information that your reader is looking for. If you choose the right holder, this information will be considered by Google as valuable information, which will give your post relevance in the organic search results that visitors make through this search engine.
The headline is one of the most important parts of a post, since this depends on your visitors reading or simply going to another website, so you should:
– Catch interest.
More than a common phrase, sentence or title holder should “catch the interest” and encourage your visitor to be read, so it should look more like an advertising slogan.
– Be descriptive and brief.
With an extension of 2 to 6 words. (more or less between 40 and 60 characters).
Their headlines must be clear, direct and simple to understand. Avoid as much as possible the use of complicated words or metaphors.
– You should not duplicate them.
Never duplicate an owner of an article or post, use different headlines for different content, this will help visitors in their searches and generate more visits.
Before beginning to write remember that it is very important that you keep in mind that the content of your article or post must have:
3. A novel approach.
If you want to get other websites to link you for free, you must generate fresh content. For this the content has to develop, you should try to make it as breakthrough as possible, to get it you must change the way you approach it, this will help you to make the result original or innovative.
At this point we can pass the following point:
4. The “body” of the content.
A very important part in the development of the body of the content is to take into account readability for its readers. Never write all the text in CAPITAL LETTERS: it is verified that the capitals make the reading 10% slower, because the brain is less able to distinguish the letters. On the other hand, using capital letters on the internet means that you are shouting to your visitors.
Do not use background images, the backgrounds diminish the ability of the eyes to distinguish the letters and make their reading very tedious, which runs the risk of their visitors lose interest and leave.
I recommend only using 2 or 3 colors and 2 or 3 types of letters. But be careful with the color of the fonts, the best option of all is to use black text on white background, you could also use clear text with black background, although the latter makes your reading denser for visitors. In any case use colors that contrast the letters with the background. The way the text is viewed will make your visitors read your content better, you should make sure it looks very CLEAR and CLEAN.
The types of letters that I recommend for your own experience and why they are the ones that have the most of your visitors are:
– Courier New.
– Times New Roman.
If you use other types of fonts, you run the risk that your visitors do NOT have it installed on your computer so your website will lose layout and will disrupt the design. The font size should be comfortable so people can read it clearly. Align it to the left. This makes it easier to read and helps the eye to move faster.
5. Wake up and keep interest in reading the post.
For this, their contents must be very interesting and informative. But at the same time easy to understand, use simple language, reduce as much as possible the use of metaphors and complicated language, but if you have to use terms that you think your visitors do not know, you must immediately explain their meaning.
6. Always show that you are a professional.
Something very important to take into account when developing content and in general throughout your website is that you should take care that they do not have spelling errors, misspellings denote carelessness and give a very unprofessional image of your website, in addition generates mistrust in its clients or prospects. Write your content in a Word file, and always use the spelling checker. That’s why my best recommendation in this regard is to check it several times, check it out, and recheck to correct the errors.
If you do not feel able to write highly relevant content for your niche market, you will always have the possibility to hire an expert or specialized companies to take care of generating content or if you prefer you can also publish articles or posts from others authors of their same target market in exchange for not modifying them and putting a link to their website and their credits as the original author.
8. Publish frequently.
You should always renew your content frequently. If your blog or website is not updated periodically with new articles or fresh, innovative and quality posts for your visitors, there is no reason for them to come back periodically to visit you since they will have lost interest because they have seen that their website does not offer them what they are looking for.
9. Make your website friendly and attractive to Google’s bots.
No less important in addition to all my previous advice is that the navigation of your website Should be friendly and simple for your visitors and attractive to Google’s bots, so long as its structure and navigability is easier and lighter in loading time, better and more easily will be indexed all its contents and the links that are in them by the spiders bots.
The majority of the visits that the websites have come from the search engines and the one that generates the most visits is Google, the vast majority of queries that users make online when they are looking for information that interests them. Do with Google, and its goal is to give its users “the best and highest quality” relevant content they are looking for. For this reason, if you need to improve your SEO position and appear in the first results of organic searches to increase the number of visits coming from Google, ALWAYS discard fill or low value content and focus on developing only top content quality, and get Google to be completely “in love” with your articles or posts. Omar Jareno.
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Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK.If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.