A widely used and widely known term in digital marketing is undoubtedly: “The Content is the King”, but is it still important to create content? the answer is of course yes. Will creating content solve all problems? The answer is, of course not. Why? in marketing as life itself everything evolves, everything changes, and although actually creating content is still important for Google if you are not creating content optimized for SEO, no one will ever find it.
Internet is still widely used through search engines like Google, as a powerful means of obtaining information, by most visitors, but the content has to be relevant as well, it must also be optimized for the search, for these reasons now we can say that: “The Optimized Content is the King of SEO”.
The most important thing for visitors is to get the relevant information they are looking for, and hence the importance of having your web site in addition to having that high interest content they are looking for, must be optimized for SEO, so that visitors can find the content easily.
The more useful and interesting the content that offers them, the more important and more “appetizing” will be your website for Google, in addition if you are constantly adding more optimized and valuable content to your niche, whether in the form of posts, news or what your visitors need, offering content optimized and updated periodically, your visitors will be tied to it and will want to visit your page continuously.
Relevant and optimized content is the most important part of a website, it is certainly the “hook” that attracts visitors to it, and thanks to the qualification you get that content you offer, and if it is considered high quality content in the same degree those visitors will perceive and qualify their products or services as high quality products or services.
On the other hand, Google is “crazy” with optimized content, and through this search engine make more than 80% of information searches. Google’s goal is for its users to find the highest quality information they are looking for, and rewards sites that offer that quality and optimized information, giving them first place in search results.
Being in the first 10 places in Google results, generates many visits. This qualified traffic is a powerful reason to focus on offering those visitors relevant and high value content because no one will visit your website unless they are specifically looking for your products or services.
Now that you know the tremendous importance of quality content and optimized for SEO, to generate targeted traffic to your target market, but do you know how to generate those relevant and optimized content for your visitors and prospects?
How to Generate Relevant and Optimized Content.
For your visitors the most important content is original content, content that is fresh, different, unique and has nothing to do with what you have seen on other websites.
If the content you offer is very interesting, it will benefit your site and reward you with loyal visitors, but achieving that interest in visitors is not an easy task, especially since most websites only has unattractive content for most visitors and competition is now much greater today than it was a few years ago.
However, writing quality and optimized content is even more important today than it was a few years ago, because it generates this vital fluid “blood” for your business, which is a highly segmented and highly qualified traffic, and your visitors will also would perceive you personality as a writer, this will position you as your expert on that specific topic that is of your total interest, and most importantly you will gain their trust, which will cause them to trust you and your products or services.
To achieve your SEO positioning goals and to write optimized and high quality content you must follow the following rules:
1. Content Optimization.
The optimization of content is totally different today as it was yesterday. Content optimization should be focused on as a global thing and not be mechanically performed on individual parts as before.
That is, what about keywords? of course they will be used but, but do not worry too much about that. Will we use the H1s? Yes we will use them, but should not be stressed. What about the length of the content text? Here the important thing is not to enter into panic mode, but to be relevant to our visitors, if we create content focused on solving the problem of our readers the content will flow.
Is the meta description for SEO important? Although meta descriptions are no longer directly relevant to SEO positioning, they are for people who are looking for relevant content as they read the meta description as a way to identify if your page contains the answers they are looking for. If you’ve written a compelling description, you’re likely to click and bring qualified traffic to your site; So in the end it is something that will have an indirect impact on your SEO.
Therefore, content optimization is not about optimizing content in individual parts. This is a holistic content experience that must be user-centric.
2. Relevant Content and Quality.
If you do not produce relevant and quality content, you will disappoint all your readers and you will lose your confidence. To create content of value you must take into account the following rules:
– You must write posts, or edit a newsletter that are directly related to your niche market (this ensures that visitors who read your content are also potential prospects interested in buying your product or services.
– It must be original content, or focused in a fresh and novel way.
– Must be very interesting and informative content.
– They must be easy to understand.
– You should take care that they do not have spelling mistakes, misspellings give an unprofessional image of your website and devalue the perception of value of your business, plus spelling mistakes destroy the confidence.
– Use the format. Divide your content into scannable pieces. Use points, numbers or vignettes when necessary.
– Be clear. If you use terms that you think your visitors do not know, readers should not have to guess their meaning, you should explain their meaning to them.
– Maintain a length of appropriate content. Not all articles have to be 2,000 words. Here the important thing is not the amount of words but to deliver the necessary information to cover and solve all the problem that your reader needs.
– Always stay focused. Do not wander off the subject of the content of your post.
– Your content should be readable and enjoyable to read. Keep a conversational tone relaxed.
If you do not feel able to write relevant content for your niche market, you will always have the possibility to publish content from other authors of your same target market in exchange for not modifying them and putting a link to your website and your credits as the original author.
The most important thing for visitors is to get the relevant information they are looking for, and hence the importance of having your website in addition to having that high interest content they need, must be optimized for SEO so that they can easily find it. Remember, The Optimized Content is the King of SEO, and it is if doubtless the “hook” that will attract you more loyal visitors day after day, with which your products or services will be put in front of the eyes of your potential customers. Omar Jareno.
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Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK.If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.