Designing, uploading and put a website online is not enough to generate sales. Designing a website to promote products or services requires a set of marketing strategies designed especially for the site to be able to catch the interest of visitors and be led to our networks or marketing funnel to convert from visitors to buyers.
No matter the size of the business, the ultimate goal is to get more opportunities to make sales online. It is for this reason that capture and arouse the interest of the visitors in the first seconds, it’s imperative for an online entrepreneur or company, after all the exit door is within reach of a mouse click.
Here are 10 tips that will definitely help you improve the visitor experience and have more sales for your website:
1. Your web page has to load fast.
According to specialized studies its website has a maximum of five seconds to charge, if it takes longer you will lose the visits that with so much effort you are trying to get, reason why the time of load greatly affects the visitors of your business. The loading speed is also very important in SEO positioning and of course all these factors will negatively affect your sales. Your visitors and probably you would not wait more than five seconds, the time on the internet weighs and weighs a lot, when surfing the web you lose your patience quickly, so it is best to make sure your website is optimized, that the images are graphically light and make your server quick so your visitors can take a walk and see what they are looking for is there on their web. If you want to make a test of the loading speed of your website then I will leave below four free tools to do this check:
2. Awaken interest by giving them what they are looking for.
Your visitors before buying a product or service go first of all in search of information and get that information quickly, is what is called the “What up here for me”, so it is very important to provide that information in such a way that the interest is aroused. In the case of blogs focused on content to generate visits to the company website, arousing interest is even more difficult due to the excessive noise and information available. For this reason you must offer content that your visitors can not get in their competition, can not be contained “more of the same” that others have, should focus on giving them a novel point of view, make it fresh and original. This way you will feel that your site has that “special” they are looking for and that only your website can offer you.
3. Show what it offers.
Show your visitors clearly and from the outset the products or services you sell, If your visitors are not sure you that has your website is going to be confused, they will leave and it is very unlikely that you will regain these visits.
4. Catch your visitors with a “powerful title”.
If you put a title that attracts your attention, it will attract your interest to see what your website has for it, your visitor will stay longer, which increases the possibility that you can sell your products or services and convert that visitor into a buyer.
5. Give to receive.
Do you want your prospects to subscribe to your newsletter? Then offer them free and relevant content, the best way to earn their trust, trust is a very important step before they decide to buy your products or services. Subsequent to the subscription can also send you information periodically, either in the form of courses, seminars and even free software that supports and serves as a tool to complement the relevant information of interest.
6. Simple but elegant design.
A simple website does not have to be unattractive, contrary to what many people think, the websites that have the most business opportunities and are currently selling on the net are precisely those that are simple but elegant. And very important without spelling errors, a website with these types of errors denotes little professionalism and generates rejection and distrust in users. It should not have garish background colors, it should be pleasing to the eye and its texts with an adequate size and easy to read for everyone.
7. Put a “sitemap” on your site.
If your website is very large it is best to have a “sitemap” as its name implies it is a site map to make it easier for your users to get what they are looking for.
8. Basic information.
It is really amazing how many online stores, blogs and different websites that give the impression of being orphans or acephalos because they lack basic information of the responsible, which generates many doubts, mistrust and very little credibility for visitors. Of course there should always be a contact form, but a form is not enough, you must also include the name of the owner or manager of the company, names of the work team, address, telephones and contact email. This information must be available in the section “about us” in the main menu of the website.
If you have to answer the same questions over and over again, it is best to make an internal page with all the answers to these frequently asked questions, your visitors only have to consult the answers to quickly clear their doubts related to the products or services that this offering.
10. Include a glossary or dictionary of terms.
Depending on the target market you are targeting, a great way for your visitors and prospective buyers to return to your company website again and again is to provide you with a glossary or dictionary of terms with the information they need, they will return one and again to consult your doubts and you will have more possibilities to offer your products or services.
Your website should be designed to catch and arouse the interest of visitors and potential buyers from the first seconds, if this fails, your visitors will leave and find what they need elsewhere. Omar Jareno.
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Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK.If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.