How to Optimize Your Business with Guerrilla Marketing
Guerrilla marketing is defined as the set of strategies and marketing techniques to launch a non-conventional promotional action, based on the use of imagination, ingenuity and creativity, instead of a high investment in advertising space, for achieve the objective of provoking a unique, memorable and unexpected reaction of the viewer.
Guerrilla marketing is a philosophy, a focus and a vision of a marketing that uses imagination, ingenuity and creativity, rather than money or great resources, it is about taking advantage of the economic resources that have, however little they may be, in actions aimed at conquering and capturing customers in specific market niches.
Implementing the “war strategies and techniques” available to guerrilla marketing will help your business connect emotionally with its customers and trap them in their marketing networks.
Today we are going to talk about one of the key strategies of guerrilla marketing, it is to observe and analyze the bowels of your competitors so that with this information you can optimize all the internal processes of your company in order to improve the perception of value of the products or services you sell in your business.
To get this valuable information for your business, you will need to “spy on” and then “dismember” your competitors. But do not worry, to spy on and then make “tiny bits” to your competitors you do not have to cheat, install devices to sneak, or sabotage your competition, nor need to become Jack “the Ripper”, much less “License to kill”. What you have to do is observe and analyze your competitors closely.
To achieve this you will need to commit to the evolution of your business and become a keen observer. Because in ALL your competitors you will always have teachings that you can apply in your own company and help you to improve. For this reason, it is very important that you keep an open mind to changes and new ideas. To become an authentic 007 of your target market, you just have to follow the next steps and get them up and running in your business.
1. “Chop” your competitors.
Large companies that compete in their target market are becoming more intelligent, more powerful and have more economic resources to survive and stay in this competitive world. Although your business does not have large budgets like the big ones in your sector, do not be discouraged, because they are your “valuable source of free information”, that information is within your reach, you only need to open your eyes and see what and how make.
Then, you must adapt that valuable information to your business and make it work, but what should you do to obtain that information?, for this you will need to perform a regular espionage action. For this we go to the next steps.
2. Make purchases to your competitors.
Yes, even if it seems crazy, believe me that buying the products or services of your competitors, will help you perceive and improve the products or services you sell in your business against your competition.
Open your eyes, observe and analyze carefully. With the information you get you will be able to realize the differences between your business and your competitors. Use this information so that your company optimizes and performs better the internal processes, as well as to develop a strategy that differentiates your business within your target market.
3. How are follow-ups for sale and post-sale.
Having made purchases to your competitors, will allow you to observe how all the internal processes of sale and post sale are realized. All “guerrilla fighters” know that relationships with their customers are the most precious asset of a company.
For this reason you must improve and intensify the relationships of your customers with your business with careful follow-ups and friendly post-sale care. Customers love business with good communication, want to feel taken care of, but never ignored. If apathy does not settle in your business, your customers will never ever feel ignored, the key attitude is to “love your customers more every day”.
Ask yourself the following questions:
– How do my competitors the follow-up process
– Do they use the telephone, ordinary post mail or email?
Optimize all the processes involved in the sale and post sale so your company does better.
If customers buy once and have a pleasant and satisfying shopping experience, they will be more inclined to buy them again and again. In addition it will also help you to provide you with more new customers directly referred by them.
4. Get in touch with your competitors.
Call them on the phone, send them an email, focus on the personality and attitude of the person answering the phone or contacts by email. If the deal received is warmer and friendlier than the person who answers the phone or emails from your business, teach your staff how to do it better.
5. Request Information.
Ask for information, a brochure or a price list on the products or services of your competitors.
Observe and analyze how they fit your request.
– Are they quick to answer?
– Do you follow up and have you been asked if you are satisfied with the response you have received?
– How does this process in your business?
– Your company respond as professionally or better than your competition?
6. Visit your competitors.
You or your trusted personnel should visit your competitors’ business just as a customer would. Observe and analyze all the attention received and all details within the bowels of your competition. Keep in mind that even the smallest details can make you win or lose customers because those details are probably very powerful for them.
7. Use the “Mistery buyer”.
This step is very similar to the previous one, the difference is that this time you will have to espionage your own company. For this you may have to change your own physical appearance or hire a person you trust that should become “mistery buyer” which will help you to perceive firsthand how is the treatment and care received towards your customers.
8. ALWAYS “Put yourself in the shoes” of your customers.
In this step it is very important that you carefully observe and analyze everything with the “eyes of your customers”. Write everything down and compare everything. ALWAYS put yourself in the shoes of your customers and compare yourself with your competition.
– How is your company doing?
Compare, products, services, prices, product packaging, tracking of prospects, mailing or traditional mail campaigns, posters, quality and delivery of products, attitude or customer service of the staff responsible for your company. In short, each and every one of the processes of attracting and converting prospects into clients of your competition, with those of your business, this will help you fine tune all marketing strategies and optimize them to do equal or better than your competitors.
9. “Tear the veil”, find the truth and react.
If you spied properly and learned from your espionage, then your company has a great chance of success in front of your competition in the sector.
Once you have collected all the information and completed your spying, react to what you have learned. Even if it is a painful experience, you must face the weaknesses of your business.
Recompose your company if necessary, do a facelift. Put into practice all that is useful to you. You do not have to invent the wheel, you just have to put it to roll, for this you should only use analyze the information you have collected to optimize all the processes that need to be improved in your company.
As a “guerrilla fighter”, take advantage of everything you learned now and now know in this process.
Conclusion:
Undoubtedly the “guerilla marketing” is a key tool for small businesses trying to secure a portion of the target market they are targeting. Implementing the “war strategies and techniques” you know and learned today with this post will help your business connect emotionally with your customers and catch them in their marketing networks. Apply and engage in each of these guerrilla strategies and you will see your business’s sales opportunities increase. Omar Jareno.
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About Omar Jareno
Director/Founder At SEO & Design Ltd
Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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