How to Write Sales Letters
How to learn to write texts sellers besides a technique is an art of persuasion based on the deep knowledge of the motivations of the people. Knowing how to persuade and make customers dream about your products or services will turn you into a copywriter capable of transforming any concept or advertising idea into a seductive text that “catches” and generates the buying action.
As an entrepreneur, SME´s or company with internet business must and must learn to master the techniques for writing commercial texts or sales letters of the products or services that sells on your website, in addition to also master the use of the words that shoot the purchase action, this will allow you to effectively present the products or services to customers in such a way as to arouse interest in them and generate the irresistible need of purchase.
People buy basically for two reasons:
1. Fill a “wish” or “want to make your dreams” come true (emotional purchase).
2. To satisfy a “need” (logical purchase).
The goal is that the products or services you sell provide a high value to your customers or prospects in such a way that with the perception of this high value they fill their desire or satisfied a need, their sales letter is the thread that generates and awakens the desire or need to meet that need.
Here are 13 tips for you to learn how to develop or enhance your sales letters:
1. Maintain credibility.
If you have created ties of trust and credibility with your visitors, remain credible and consistent with them, the fundamental objective of your products or services is to provide a high value, so you should never make promises that your product or service can not meet. If you do the opposite, it will derail the trust and credibility that it has cost you so much to build.
2. Put yourself in the shoes of the customers.
Learn to observe what you sell and how you sell it from the customer’s perspective, that is to say with the eyes as they would observe your products or services, when writing your commercial texts you should always put yourself in the shoes of your prospects.
3. Make your sales letters clear and easy to read.
Do not use tricky, technical or very complicated language when writing your sales letters you should make sure you use clear, easy to read and easy to understand language.
4. Title.
Write a headline that calls attention, select your niche market and convey in a phrase a powerful message that catches and prompts you to read your sales letter, never use the features of your product or service to build your headline, just use the most important benefits.
Examples:
– How to Learn Business Spanish in Three Weeks.
– Secrets Revealed To Get Bride.
– How to Succeed in Job Interviews.
5. Opening or presentation.
It is the first part or paragraph of your sales text where you have to arouse interest in reading further, if you have a brilliant start, you can quickly catch the attention of your visitor, speak with authority but be careful not to offend:
Example:
– if You Want to Succeed in Your Internet Company Should Learn Online Marketing, Otherwise it will fail, I guarantee It!
6. List of benefits.
Focus on the benefits that your product or service offers never in the characteristics, the benefits are the solutions to the problems to be solved or the wishes that fill that they have their clients and that finally will be able to solve with the purchase.
If you have several benefits, choose the most important one and include it in this opening paragraph, stretch out and tell your client clearly what it will mean for him to have that benefit.
If a sentence is too long, break it by means of hyphens or ellipses, do not use very long paragraphs that make your readers and future customers weary, they should have no more than 6 or 7 lines.
In this part you have to show the list of the most important benefits that your product or service offers, this will increase the desire to buy.
7. Single Sales Proposal (SSP).
If your competition is selling products or services similar to yours you must develop a powerful strategy of differentiation, it is about making what you sell a unique and differentiated proposal, establish a very powerful reason for your customers not to resist, buy to you and not your competitors.
8. Value and price.
It is not the same as the price of your product or service to “perceived value”, your customers before they decide to want to know: How much will it cost?, so the perception of the value they will receive with the purchase has to be very higher than the cost that your client will have to pay.
9. Warranty.
For sure all customers before buying ask the same question: What guarantee do I have of not losing my money if this product or service does not work? This is a critical factor of resistance to the purchase, it is that it minimizes the perceived risk with the purchase.
You should always include a strong guarantee of satisfaction in your products or services, so that if the customer is not completely satisfied within a certain time, your customer can return it if it is a tangible product or you make the return of the amount.
10. Added value.
A value added to your product or service offers what is known as “bonuses” or “bonus” is a package of gifts that accompany the purchase and help increase the perceived value. You can offer them as a temporary promotion in a way that will generate a sense of urgency, if you lose the promotion you offer.
11. Generate purchase action.
It is this point of the sales letter you should have the client your client “warm” and ready to take action. Use imperative sentences or phrases that tell your customer exactly what to do, explain exactly and in detail how to order or buy your product or service, do not assume or never assume that they know what to do and how to do it, explain how it is the purchase process and when you will receive your order.
12. Postdata (PS)
The postscript is probably next to the title one of the most read parts of your sales letter, so it is one of the most effective elements, use it to remember some advantage, to offer some extra benefit, remember your purchase guarantee, a date take your promotion but basically it is about inducing your customer to buy action.
13. Double Postdata (PPS).
Already at the end of the sales letter can include a good double postdata, with which you can explain the benefit you will receive using other words and briefly summarize what your customer will be lost if you do not take advantage of what you offer, this can make a difference Between getting or not getting a sale.
Conclusion:
You must and must learn to master the techniques of persuasion and the principles of writing to apply them in the sales letters of the products or services that your company sells on the internet, if you succeed you will be able to change the natural indifference of the people by an attitude of real interest that will make your sales letter a thread that generates and awakens the irresistible need to buy. Omar Jareno.
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About Omar Jareno
Director/Founder At SEO & Design Ltd
Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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