There are words that move you to action that can help you be a more persuasive person, learn to use them in your sales letters or scripts will serve as a powerful persuasion tool that can help you close more sales for your company. If you know these words you will be in total advantage over others, since you can anticipate all the control attempts that others want to exercise over you.
In your business you should and must be able to reach deep in the minds of people and know how to present wrapped in the best packaging, with the most flashy and luxurious gift wrap, your products or services.
Effectively, these words that help connect deep within the minds of your buyers and are able to move them to take one direction or another are known as “decision triggers”.
They are those words that act like a “button on a person’s mind” and cause a prospect to stop looking for or process information and move it to take a buy action. These words have the capacity to generate action on a person by themselves, and to have it defined in one or the other direction. These triggers can be used as an element of influence to incite people to access requests that are made at a given time.
When it shoots, a decision trigger, the customer’s subconscious tells his own conscience:
“I’m convinced, this is the right choice and this is what I have to do”.
Words that move to the buying action.
Here are the words that move you to action and that you can use in your scripts or sales letters:
– Easy, Simple.
People run away from the difficult, the complex, the difficulties, their customers want their order or purchase of products or services easy to do, that their software or courses are simple or easy to understand, want the instructions to be easy, that is easy to use, etc.
– Discount, Offer, Promotion.
People are attracted by the offers, by the promotions, the bargains, the words: Discount, Offer, Promotion, in your advertisement or sales letters generate that attraction. You could also use the words: rebates, discount offers, buy two offers and get one for free.
– Warranty, Guaranteed.
People need and want to feel secure, they do not want to risk their stability, and the money they have so hard to win. You should assure them that they are not risking their money by buying your products or services, so it is important that you guarantee them for all your purchases.
– Free, Gift.
We all like gifts, your customers also like free products or services. They like to feel encouraged before doing business with you. Offer free accessories, books, reports, programs, products or services as added value to your products or services.
Using this word causes your customer to stop at your sales letter to read what might affect you. Your customers do not want to miss important information where your product or service could positively or negatively affect your life or business.
This word itself positions and generates security in the minds of your customers in the product or service you sell.
Your customers like exclusivity, we all want to own or receive things that are considered very valuable because of their rarity. This is the connotation or added value that the word “limited” gives your products or services.
– New, Novelty.
People are attracted to the novelty, the new, we want to be the first to know, to have the latest information, technology, products or services.
– Fast, Quickly.
One of the most valued resources is time, it could even be better valued than money, people do not want to waste time, they want quick results, fast delivery, quick orders, etc.
– Surprise Gift, Bonus or Surprise Bonus.
Use the word “surprise gift”, “bonus” or “surprise bonus” in your letters or sales scripts. People love and want to be surprised, offer that satisfaction as an added value to their purchases, is a hook that can generate more sales.
They say that a look is worth a thousand words, that is exactly what the word means: “testimonial” it is equivalent to a look, put testimonies in your sales letters. People want to see a real and credible proof of how you can solve a problem or a need before you buy your product or service.
People want and need to feel important, so you want to know that you are speaking directly and personally to them. Although your clients know in a totally conscious way that you address many people, using any of these words, they have the quality of generating direct, individual and automatic connection in the subconscious of each of them, so that will make them feel important and will entice them to read your sales letters or scripts.
The “magnetic” words.
The “magnetic words” added at the beginning of the headlines of their products or services, can attract and arouse the curiosity in their clients since these words prove in themselves that they are the solution to solve a problem or a necessity. Examples of these words in headlines are:
6 – What:
What Your Competition Does Not Want You To Know…
7 – Secret:
The Secret of The …
8 – Secrets:
Secrets Unveiled About…
9 – Top Secret:
Top Secret, What No One Told You From…
– Affirmative and imperative words.
Other words that generate action are those that are in affirmative mode and the imperatives within a sentence. These affirmative and imperative words are used to be added to a phrase in your sales letters or scripts.
Examples of these phrases with an imperative or an affirmation are the following:
1 – The time to save is, NOW!
2 – BUY NOW, before it runs out.
3 – I encourage you to check our product from today.
4 – I invite you to check right now this excellent promotion!
5 – Start Already to enjoy the best offer of …
6 – YES … you’re interested!
7 – Surely YES … That you are interested in saving!
8 – TRY IT and you will be satisfied!
9 – Test and check the HIGH QUALITY of the technical manual of …
10 – LAST OPPORTUNITY, to take advantage of our launch offer.
Words You Should Never Use.
Until now you know that there are and how to use the words that trigger the purchase decision, but there are also others that generate the opposite effect on your customers and that it is very important that you know and recognize them. I will present you the words you should never use in your sales letters or scripts, these words are:
– Negative words.
These words are used unconsciously by many sellers, they contain in themselves a predisposition or an automatic rejection to what you are offering. Effectively, when you are offering a product or service never nest in the minds of your customers. Negative sentences are recognized because the negative adverb “no” is present in all of them.
The negative adverb “no” is a word used at the beginning or end of the sentences in which it is intended to reassure or confirm something to a client, but with its use, far from reinforcing the statement is denied and generates a rejection at the subconscious level.
We have all heard some of these phrases:
– I do not think so.
– Don´t worry.
– You do not mind, do you?
– You do not want to have a drink, do you?
– You do not mind, I’m leaving, right?
– No, not at all.
Below I present you three examples of the incorrect and correct way to address a customer in three sentences or sales scripts:
Example No. 1
When you want to affirm something using a negative adverb at the beginning of the sentence:
– Incorrect use:
“Don´t worry, this program is very easy to use”
This phrase denotes or generates insecurity. We can appreciate how the “don´t worry” at the beginning of the sentence can get to disturb and generate insecurity in the subconscious of the listener.
– Correct Use: “This program is really very easy to use”
In effect, you should ALWAYS take your affirmation for granted.
Example No. 2
When you ask for something and the negative adverb is at the beginning of the question:
– Incorrect use: “I wish you could give me a couple of minutes. You do not mind, do you?”
With the denial you are predisposing to your interlocutor to answer:
“Yes, I care, I can not attend to him now.”
– Correct Use: “I’d like you to give me a couple of minutes. Could you attend to me right now? “
Example No. 3
When you ask for something and the negative adverb is at the beginning of the question:
– Incorrect use: “I want you to take advantage of this promotion. You do not want to lose her, do you?”
With the denial, you are predisposing your interlocutor to answer:
“No, I would not want to lose her, but now I’m not in the mood to buy it.”
– Correct Use: “I want you to take advantage of this promotion. Does he want to take advantage of it?”
As you may have noticed in the three examples above, if you know how to correctly use the words in your sales letters or scripts, they can have great persuasive power to trigger the purchase decision.
You in your business must be able to know and recognize all the principles that determine people’s beliefs and attitudes and move them to act in one or another direction, this will help you not only to be a more persuasive person and close more sales, but you can also exercise control over yourself to those attempts of influence of others on you. Omar Jareno.
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Omar Jareno is a SEO specialist in London with more than thirteen (13) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
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Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK.If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.
Omar Jareno is a SEO specialist in London with more than fifteen (15) years of experience in online store design and development with the support of a multidisciplinary team of Professionals from the UK. If you need help with SEO, web design, social media marketing, email marketing strategies, or content development to successfully take your business to the internet, contact him through this website.